Croisieurope's new Premium Ships on the Douro Friday, 12 January 2018
Eyes2market's team continues to educate UK's trade and media partners about Croisieurope's growing number of premium rated ships.
Raise awareness of Croisieurope cruises across the UK with a focus on new premium rated ships on European rivers. A key objective was to create memorable onboard event to generate bookings and consumer awareness via media coverage.
To celebrate Croisieurope's expansion on the river of Gold, the Douro in Portugal, E2m took the new ship MS Miguel Torga's christening as an opportunity to showcase this amazing product to a selected number of UK trade and media partners.
To generate media coverage and launch the ship, a group press visit for digital influencers and key trade titles was organised.
The successful press trip received incredibly positive feedback and generated many social media posts across all social media platforms, including Facebook, Twitter, Instagram and Instagram stories. In addition to these items, the trip also generated extensive online and onpage coverage.