Measurement and Result reporting

The success of PR campaigns depends on accurately tracking, evaluating and reporting processes.

Eyes2market uses a mixture of traditional and new software tracking methods.

Results can be delivered in traditional paper form, or direct to your desk, anywhere in the world 24 hours a day, set with coaded passwords.

Measurement of clients' image reputation

We apply a multiude of techniques to measure PR, image perception and reaction.

KPIs that make sense

We apply modern key performance indicators;  real time techniques, and through our CRM can measure activities, montior results and show return on investment.

For our commercial clients, we generate sales projections and revenue reports, linked to our in-market activities.

PR return of investment

Eyes2market tends to measure media coverage in AVE (Advertising Value Equivalent)

Depending on campaign, we also apply several additional measurements like

- consumer engagement

- event attendance

- promotional subscriptions