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Posts from category "UK Team in Action"

Pure Grenada - Chocolate Festival

Differentiate this magical Caribbean island through creative, niche market events and activities.

Our team co-organised an amazing consumer and media experience at the Chocolate Festival

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Croisieurope's new Premium Ships on the Douro

Eyes2market's team continues to educate UK's trade and media partners about Croisieurope's growing number of premium rated ships.

Challenge:

Raise awareness of Croisieurope cruises across the UK with a focus on new premium rated ships on European rivers. A key objective was to create memorable onboard event to generate bookings and consumer awareness via media coverage.

To celebrate Croisieurope's expansion on the river of Gold, the Douro in Portugal, E2m took the new ship MS Miguel Torga's christening as an opportunity to showcase this amazing product to a selected number of UK trade and media partners. Torga-inaugur2017

To generate media coverage and launch the ship, a group press visit for digital influencers and key trade titles was organised.

The successful press trip received incredibly positive feedback and generated many  social media posts across all social media platforms, including Facebook, Twitter, Instagram and Instagram stories. In addition to these items, the trip also generated extensive online and onpage coverage.

 

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A date with Sharjah media event

Following on from intense behind the scene actions, Eyes2market UK's team secured a large amount of journalists and media partners to attend Sharjah's "A Date with Sharjah" events at this year's WTM stand.

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World Travel Market London 2015

SHJ-WTM-stand4Our Eyes2market team was delighted when we saw Sharjah Tourism's new WTM stand. even bigger than in previous years, the focus on family, beach and adventure sectors was strong.

the stand looked spectacular

Eyes2market's UK team worked hard pre, during and post WTM to ensure that there was a large and constant flow of quality trade, media and associate visitors.

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Sharjah's private sector co-exhibitors were informed and encouraged to attend trade meetings.

Brits flock to Europe to cash in on strength of Pound

53% more Brits visited the continent than Europeans visited the UK in MarchUK-sterling-150x150According to data collated by travel money business Centtrip, Sterling’s value has risen between 2.2% and 107% against 14 major currencies.As Sterling continues its run against the Euro, the number of Brits travelling to Europe is dwarfing the number of European travellers coming to the UK – and the trend shows no sign of stopping.  More Brits are visiting Europe thanks to the strength of the Pound.According to a travel barometer by GoEuro, 53% more Brits travelled to the continent in March than Europeans visited the UK.A 91% year-on-year rise in flight bookings to top European summer holiday destinations since the start of February is being claimed by CheapOair.co.uk.The increased value of sterling against the euro is being cited as encouraging bookings to eurozone countries such as Spain, Portugal and Greece.Spain is showing a 98% increase in flight bookings for February and March to date, with popular destinations including the Costa Brava, the Canary Islands and the Costa del Sol, according to Travel Media

Portugal is up 72% with flight bookings to Greece increasing by 59%.Source: travelweekly.co.uk Currently, London is the most searched for European destination, however as current trends develop, GoEuro predicts that Paris will become the new favourite by European travellers in the second quarter of this year.While the strengthening British economy is beneficial for Brits travelling internationally, the local tourism industry is likely to take a hit as European travellers look for more affordable options such as Paris, Amsterdam and Berlin.

How to achieve conversion - Tour Operator partnerships

Cruise Show London - huge turnout, and lots of bookings!Team-in-action-CruiseshowLondon2015- attending consumer shows is a great way to get our clients' brands in front of travellers. Working with established tour operators like Shearings Holidays, and Cosmos/ Archers (Britain's third largest tour operator group) achieved an impressive 25% conversation rate.

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